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Yes
How I showed that just because something’s inexpensive, doesn’t mean it has to look cheap.
Yes Beverages’ slogan, “yes you can”, embodies the brand ethos. The start-up capitalises on an ever-expanding and profitable low LSM market in townships and spaza shops. The company wants to create beverages at affordable prices that are visually more appealing than the competitors.
Rendering
@MF3D
The purpose of this project was to show that design for a low LSM market needn’t look cheap and nasty. Simplicity and vibrant colour are key elements to the success of a brand in rural Africa so I came up with an uncluttered design. I also utilised vibrant colours and bold typeface to ensure it stands out from competitors and appeals to the target market.
